Digital Retailing Solutions

What: establish a clear baseline to evaluate your future performance

Tools provided: self-guided dealership analysis 

Why it's important: provides an informed, data-driven foundation to build from  

How to use: analyze existing technology, processes, and performance with an eye toward how they're enabling consumer research, online shopping, the test drive, the transition to F&I, needs assessment, the F&I presentation, and post-sale opportunities 

Main benefits: clear understanding of high- and low-performance areas, deep understanding of digital impact on consumer attach rates 

What: gain an actionable plan to improve your omnichannel performance

Tools provided: F&I Digital Success Builder, includes templates for digital engagement

Why it's important: provides exclusive access to nationwide consumer research, purchase paths, and personalization opportunities 

How to use: build your plan to evolve digital retailing at your dealership with an easy-to-use online tool to guide you through the process of assessing your existing digital retailing approach and understanding which customer tactics are most effective and maturing digital sales through personalization 

Main benefits: deeper insight into consumer mindset, research-based recommendations for optimizing your strategy 

What: train your entire team to deliver one seamless omnichannel experience

Tools provided: Digital Blueprint in-dealership training from the Automotive Training Academy by Assurant

Why it's important: helps instill a go-forward, holistic, omnichannel culture that understands the roles, responsibilities, and keys to successful application

How to use: learn how each member of your team contributes to a seamless customer buying experience and give them the knowledge they need to be successful

Main benefits: increased profitability, higher CSI, and higher protection products attachment rates

What: a better digital experience to support sales

Tools provided: a comprehensive library of digital marketing materials (product videos in English and Spanish, interactive brochures, and much more)

Why it's important: builds trust  — 92% of consumers are more likely to buy an F&I product if they can learn about it online first

How to use: help your customers quickly identify the value of F&I with robust marketing materials that emphasize the importance of protecting each consumer's lifestyle and driving habits, and give your entire team access to a library of needs-based digital marketing materials created to help you sell Assurant's F&I products

Main benefits: measurable online data for consumers, increased attach rates, and less time spent creating marketing materials using your dealership's resources